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The MBTA was one of the first public works systems in the United States to employ Helvetica in its signage. Helvetica, designed in Switzerland in 1957, rose to popularity in the 1960s as the emblematic typeface of international modernity and humanism. When Microsoft began to dominate the computer scene in the 1990s, they chose not to pay the licensing fees on Helvetica, employing the second-rate knockoff font Arial in its place. The modern system maps for the MBTA are now printed in Arial, indicating that communications design is no longer a priority that fits within the public works system's current budget. Invisible to most, but maddening to those who know the difference, the ARIALIZATION of the MBTA is the most visible sign of the decline of the public good in the greedy generations of the 1990s and 2000s.

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arialization: the trend amongst public institutions to have lost style since the 1970s, as exhibited in the replacement of Helvetica by Arial in maps.

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